How generation works

Every episode moves through the same five creative beats. You can lean on Demi end-to-end or step in wherever you like — the point is that each stage knows what came before, so characters and tone do not drift into strangers.

script → storyboard → motion → voices → sound design

Think of it as a writers’ room, a storyboard wall, an animation pass, a dub stage, and a final mix — compressed into a workflow you can run from a browser.

1 · Script

You start from your series bible (the rules of your world) and the episode slot you are filling. Demi drafts a structured episode plan: cold open through tag, with room for you to steer beats, jokes, and cliffhangers.

Describe mode means you are the director: you give beats, references, or “do not do X” notes, and Demi treats that as law for the pass. Surprise mode is for momentum — Demi proposes the natural next chapter while still respecting what you have already locked in.

2 · Storyboard

Once the script feels right, Demi lays out a keyframe grid — a consistent set of panels that establish who is on screen, how they are framed, and what the color and lighting language is doing. That grid is the anchor for everything that moves afterward. Without that anchor, generative video tends to “forget” faces and costumes between shots; with it, the same characters stay readable shot to shot.

3 · Motion

Storyboard panels feed the motion pass — short animated clips that carry the energy of the scene. This is where composition and timing start to feel like a real episode instead of a slideshow.

4 · Voices

Dialogue is cast against your character list so lines sound like they belong to those people, not a generic narrator. You can bias emotion and pacing so performances match the board, not fight it.

5 · Sound design

Sound effects sell impact and space; background music carries mood without stepping on dialogue. Both are generated to match the scene you are in, not pulled from a random stock library that happens to be “royalty-free.”

Episode length and credits

Longer episodes cost more because they touch every stage above more deeply. Exact numbers live on the Pricing page and in Credits & pricing — the headline is: fixed tiers, so you always know the bill before you press go.

References in the workspace

You can drag images into the episode workspace or paste from the clipboard. Those references ride along with your next note so Demi can see the jacket, the skyline, or the prop you care about. It is the same instinct as pinning a photo to a script page — just built into the tool.

When something goes wrong

If a generation step fails on our side, you should see a clear message and your credits for that step come back. We would rather eat the cost of a bad run than argue about it. Finished episodes you are happy with stay yours; the refund path is for failed or broken generation, not buyer’s remorse — that policy is spelled out next to pricing.

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If you already have static pages you love, Manage Animate is how those pages enter the same continuity mindset — upload the actual panel images, confirm rights, and let Demi treat them as first-class source material for motion down the line.